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The Eyes of the Action Sports Industry
No opinions. No hype. No smoke & mirrors.
Just accurate sales and inventory data every month!
ActionWatch subscribers will use this data for analysis and decision making, and to answer questions in many areas, including the following:
Sales Trends and Market Shares
How are this month's sales per SKU compared to last month's?
How are this season's sales compared to last season's?
How are this year's sales compared to last year's?
What is my market share in each product category?
Average Dollars per SKU
Are my products being discounted?
When are my products being discounted?
Advertising/Promotion Response
By how much did sales change during a promotion time period?
By how much did sales change during an advertising blitz?
Did sales change after an advertising campaign change?
Category Activity
What categories are selling best in my industry?
What percentage of sales accounts for each category in my industry?
Which categories are growing? Which categories are shrinking?
Which price points are growing? Which price points are shrinking?
Competitive Analysis
General pricing
What price points are competitors hitting?
How many SKUs do competitors have at each price point?
How many units are competitors selling at each price point?
Average price vs. base price
Are competitors' products selling at full price or discounted prices?
When are competitors' products being discounted?
Which SKUs are being discounted?
Dollar sales vs. unit sales
What is average revenue per unit sold for each competitor?
Distribution
How broadly are my competitors distributing their products?
Categories covered by each competitor
In what product categories is each competitor?
What portion of competitors' business is in each category?
Item rankings per category (store category and goods category)
Which competitor products are selling best/worst?
How many units per SKU are being sold in the average store?
How many dollars per SKU are being sold in the average store?